THE SYSTEM OF MAGAZINE DISTRIBUTION IN MEDIATEST
All magazines of MEDIATEST are distributed all over the Russian Federation, Baltic countries and CIS via retail networks of leading agencies of periodical press distribution, subscription agencies, profile exhibitions and special client base. The titles have the stable consumer demand, for this reason almost all press distribution agencies are interested in them. As a result of this inerest the number of our partners-distributors exceeds 100. The circulations constantly grow thus confirming the right chosen course, the high quality of the publications and stable growth of their popularity. The publishing house uses the modern forwarding complexes for storage, sortings, deliveries of magazines*. Computerisation of all processes, the newest software allow to reduce time and expenditures of labour for distribution, to trace movement of every issue of each edition in a mode of real time, to make analytical account, to forsee the future situation.
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* The perfect logic scheme allows to deliver all magazines to the target consumer in time.

The year 2004 was not easy for the publishers distributing their newspapers and magazines in the capital of the Russian Federation – Moscow. In order to reduce the risk of terroristic acts all newsstands were closed in the Moscow underground as well as near each underground station within 20 metres. This action couldn’t but effect negatively the total circulation of the publishing houses providing their production at such distribution points. And we are not an exception, but we are proud that we have managed to organize our distribution system thus now every our title reaches the reader and after a temporary reduction we have increased our circulations again according to the market demand.