History of the company

WELCOME TO THE WORLD
OF MEDIATEST!
Russian publishing house MEDIATEST was founded in 1997 and now publishes magazines in the sector of decorative gardening and landscape design (beginning from 2004 ZAO “Zerkalo” and ZAO “Mediatest” have been represented at the market under the uniform trade mark MEDIATEST/МЕДИАТЕСТ).
MEDIATEST was the first company wich had published a magazine devoted to landscape design all over countries of the former Soviet Union (it was the magazine“Landscape Design”). The main strategy of our company is reliability, novelty and quality of the information given in our magazines. MEDIATEST has always been opened for co-operation and mutual work. The company has released five magazines in the segment of landscape design and decorative gardening during senev years of the work (the magazines are: “Sad svoimi rukami”, “Cvetniki”, “Landscape Design”, “Russian Garden”, catalogue “All for Garden” plus 16 appendices). Nowdays MEDIATEST is a leader among publishing houses in the quantity of publications as well as the circulations in this particular sector. All these publications are distributed not only all over Russia but also in the countries of CIS and Baltic countries. Today MEDIATEST has its own photobank – WWW.RUSSIANGARDEN.COM and electronic catalogue – WWW.LANDSHAFT.COM . Research of structures of mass-media and strategic consulting is a new direction in development of MEDIATEST; the annual analytical report GREENNEWS in Russian and English is the result of this research.
From abovesaid we can conclude that MEDIATEST have contributed much into business of formation and development of the market, publications on landscape design and decorative gardening in Russia.

To learn more, visit WWW.MEDIATEST.COM .
We are always glad to see You!

OUR MISSION
WE GIVE BEAUTY AND GOOD MOOD!
FOR US IT IS VERY IMPORTANT TO KNOW THAT YOU LIVE IN THE WORLD YOU LIKE,
THE WORLD WHERE YOUR DREAMS COME TRUE.

INTERNATIONAL RECOGNITION
THE INTERNATIONAL FEDERATION OF THE PERIODICAL PRESS (FIPP) has been founded 79 years. During all these years FIPP has been proving its status as a leading organization of the world - both in propagation and in development of publishing industry. Today FIPP unites all leading publishing houses of the world and its main goal is to support the production of magazines at a modern level and also consolidation of publishers and publishing houses in order to exchange opinions and find new partners and ways of development in this business. FIPP organizes lots of conferences and seminars among publishers. In March of 2004 the delegation from MEDIATEST (on behalf of Natalia Shishova, General Director and Nikolay Nilov, Chairman of Board of Directors) has been introduced in a headquarters of FIPP in London by Helen Bland (vice-president, FIPP).
In the atmosphere of friendship, positive co-operation and openness we had introduced all the magazines of MEDIATEST, the structure of publishing house and the plan of development. As a result of the negotiations we were given the principal agreement to be accepted into FIPP in July of this year at the FIPP session in Spain.
After hearty welcome in Barcelona The Management Board of FIPP came to the positive conclusion to accept MEDIATEST in membership of FIPP. President of FIPP Donald Kummerfield highly appreciated the work of MEDIATEST.
In our turn we promised to be open to all innovations which are offered by the present world of mass-media, not to lose dynamism and pay much attention to the interests of our readers. The meetings in London and Barcelona in 2004 and the official entrance to THE INTERNATIONAL FEDERATION OF PERIODICAL PRESS (FIPP) have confirmed the high status of the publishing house in the world and its dynamic development.

ACKNOWLEDGEMENT OF LEADERSHIP
Today in the market of mass-media of the Russian Federation there is an adverse situation concerning overestimation of circulations by publishing houses of their own magazines. People are given the nonvalidated figures of the circulations while the true figures are underestimated in two and even three times that declared. But another thing is surprisingly – the fact that the Russian legislation does not help to solve this problem. Such pitiable situation concerning circulations again proves that dishonourable publishers use this situation in their own favour.
Reliability has always been the policy of MEDIATEST. This year MEDIATEST decided to certificate its magazines from August, 2004 by the world leader of audit and consulting – PriceWaterhouseCoopers.

From August, 2005 BDO Unicon has become an auditor and magazine certification partner of MEDIATEST. BDO Unicon is an auditing and consulting company included in the worldnet BDO International comprising 600 member firms in 150 countries worldwide.

Today as well as always it is important for us that you trust us.
Your partner is MEDIATEST.

QUALITY OF RESEARCH

The European society of the market research and public opinion (ESOMAR) - one of the most known societies in Europe which tries to confirm the reputation of its participants. After creation of report GREENNEWS in MEDIATEST the decision on strengthening the international relationships and fruitful exchange of experience with foreign colleagues has been accepted and as requests for GREENNEWS come not only from the territory of Russia but also Europe we have decided to become a member of ESOMAR.
From September, 2004 we had been negotiating and consulting actively with the European society of market research and public opinion. As a result the official delegation from MEDIATEST has been invited in Holland in December, 2004. On December, 6-th, 2004 we have been invited in the headquarters of ESOMAR (Amsterdam) where Manon Koot has handed over to Nikolay Nilov, Chairman of Board of Directors and Natalia Shishova, General Director the official introductory certificates of ESOMAR. Today we hope that our new project will provide a pulse in work to all those who develop the market of landscape design and decorative gardening in our country.


HISTORY OF THE COMPANY
russian / english
WELCOME TO THE WORLD OF MEDIATEST! Russian publishing house MEDIATEST was founded in 1997 and now publishes magazines in the sector of decorative gardening and landscape design (beginning from 2004 ZAO “Zerkalo” and ZAO “Mediatest” have been represented at the market under the uniform trade mark MEDIATEST/МЕДИАТЕСТ). MEDIATEST was the first company wich had published a magazine devoted to landscape design all over countries of the former Soviet Union (it was the magazine“Landscape Design”). The main strategy of our company is reliability, novelty and quality of the information given in our magazines. MEDIATEST has always been opened for co-operation and mutual work. The company has released five magazines in the segment of landscape design and decorative gardening during senev years of the work (the magazines are: “Sad svoimi rukami”, “Cvetniki”, “Landscape Design”, “Russian Garden”, catalogue “All for Garden” plus 16 appendices). Nowdays MEDIATEST is a leader among publishing houses in the quantity of publications as well as the circulations in this particular sector. All these publications are distributed not only all over Russia but also in the countries of CIS and Baltic countries. Today MEDIATEST has its own photobank – WWW.RUSSIANGARDEN.COM and electronic catalogue – WWW.LANDSHAFT.COM . Research of structures of mass-media and strategic consulting is a new direction in development of MEDIATEST; the annual analytical report GREENNEWS in Russian and English is the result of this research. From abovesaid we can conclude that MEDIATEST have contributed much into business of formation and development of the market, publications on landscape design and decorative gardening in Russia. To learn more, visit WWW.MEDIATEST.COM . We are always glad to see You! OUR MISSION WE GIVE BEAUTY AND GOOD MOOD! FOR US IT IS VERY IMPORTANT TO KNOW THAT YOU LIVE IN THE WORLD YOU LIKE, THE WORLD WHERE YOUR DREAMS COME TRUE. INTERNATIONAL RECOGNITION THE INTERNATIONAL FEDERATION OF THE PERIODICAL PRESS (FIPP) has been founded 79 years. During all these years FIPP has been proving its status as a leading organization of the world - both in propagation and in development of publishing industry. Today FIPP unites all leading publishing houses of the world and its main goal is to support the production of magazines at a modern level and also consolidation of publishers and publishing houses in order to exchange opinions and find new partners and ways of development in this business. FIPP organizes lots of conferences and seminars among publishers. In March of 2004 the delegation from MEDIATEST (on behalf of Natalia Shishova, General Director and Nikolay Nilov, Chairman of Board of Directors) has been introduced in a headquarters of FIPP in London by Helen Bland (vice-president, FIPP). In the atmosphere of friendship, positive co-operation and openness we had introduced all the magazines of MEDIATEST, the structure of publishing house and the plan of development. As a result of the negotiations we were given the principal agreement to be accepted into FIPP in July of this year at the FIPP session in Spain. After hearty welcome in Barcelona The Management Board of FIPP came to the positive conclusion to accept MEDIATEST in membership of FIPP. President of FIPP Donald Kummerfield highly appreciated the work of MEDIATEST. In our turn we promised to be open to all innovations which are offered by the present world of mass-media, not to lose dynamism and pay much attention to the interests of our readers. The meetings in London and Barcelona in 2004 and the official entrance to THE INTERNATIONAL FEDERATION OF PERIODICAL PRESS (FIPP) have confirmed the high status of the publishing house in the world and its dynamic development. ACKNOWLEDGEMENT OF LEADERSHIP Today in the market of mass-media of the Russian Federation there is an adverse situation concerning overestimation of circulations by publishing houses of their own magazines. People are given the nonvalidated figures of the circulations while the true figures are underestimated in two and even three times that declared. But another thing is surprisingly – the fact that the Russian legislation does not help to solve this problem. Such pitiable situation concerning circulations again proves that dishonourable publishers use this situation in their own favour. Reliability has always been the policy of MEDIATEST. This year MEDIATEST decided to certificate its magazines from August, 2004 by the world leader of audit and consulting – PriceWaterhouseCoopers. From August, 2005 BDO Unicon has become an auditor and magazine certification partner of MEDIATEST. BDO Unicon is an auditing and consulting company included in the worldnet BDO International comprising 600 member firms in 150 countries worldwide. Today as well as always it is important for us that you trust us. Your partner is MEDIATEST. QUALITY OF RESEARCH The European society of the market research and public opinion (ESOMAR) - one of the most known societies in Europe which tries to confirm the reputation of its participants. After creation of report GREENNEWS in MEDIATEST the decision on strengthening the international relationships and fruitful exchange of experience with foreign colleagues has been accepted and as requests for GREENNEWS come not only from the territory of Russia but also Europe we have decided to become a member of ESOMAR. From September, 2004 we had been negotiating and consulting actively with the European society of market research and public opinion. As a result the official delegation from MEDIATEST has been invited in Holland in December, 2004. On December, 6-th, 2004 we have been invited in the headquarters of ESOMAR (Amsterdam) where Manon Koot has handed over to Nikolay Nilov, Chairman of Board of Directors and Natalia Shishova, General Director the official introductory certificates of ESOMAR. Today we hope that our new project will provide a pulse in work to all those who develop the market of landscape design and decorative gardening in our country.
MEDIATEST contacts